Quick and Dirty Guide to Cold Emailing

Ready-to-use templates, internal open rates and tips for sending truly effective outreach emails

 

As a sales automation company, we’ve sent our fair share of cold emails. We know what works – and what doesn’t – by scrutinizing our engagement analytics, rigorous A/B testing and a strong dose of out of the box creativity. We’ve fined tuned our process to get answers like these:

Our sales directors decided to pass down their wisdom in this quick and dirty guide to cold emailing, for those sales reps who might need a refresher course on how to actually get responses with outreach. This practical guide includes:

• Using buyer personas and pain points to amazing effect
• 12 irresistible templates we’ve used ourselves – plus internal open and response rates
• Data-driven tips for writing subject lines, sending times, etc.