Lead Generation Tweaks for Building a Better Sales Pipeline

Every business wants the most efficient sales process. From the most productive sales reps and the most streamlined sales funnel, we all want a veritable machine that drives sales.Today, we’re living during the information revolution. The proliferation of data is ...

The Most Effective Inbound and Outbound Marketing Tactics

 There are many options when it comes to inbound and outbound lead generation tactics. Naturally, weighing the value of each approach can be difficult. Lead generation is simply the marketing process of stimulating and capturing interest in a product or ...
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The Amazing Power Of Multi-touch Lead Engagement

 A young man was walking with his boss on the way to talk business with a client. The boss was carrying a small plant under his arm. “Why the plant?,’” asked the young man. “It’s a gift,” replied the boss. “To the ...
IKO 1

The Unseen Problem with Inbound Leads and How to Fix It

 As you’ve probably noticed, inbound lead generation strategies are in vogue.  Influencers and inbound solutions themselves are singing the praises of these strategies from the rooftops, including their purported superior ROI and their ability to generate high quality, easily converted ...
IKO System Lead Scoring Sales Solution

Do You Take Part in the 7 ‘Worst Practices’ in Cold Email?

Imagine you’re about to dive headfirst into a big new list of leads.  There’s a genuine sense of opportunity in the air. Writing cold emails requires that you succinctly position value for the reader while communicating that this email is personalized, ...
IKO System Lead Scoring Sales Solution

Traditional vs. Predictive Lead Scoring: Hard Math

  When pursuing new business, lead scoring is a pivotal step in creating a list of qualified leads.  The difference between qualified and unqualified leads is comparable to the difference between customers and contacts.   So what is it? Lead scoring is the ...
IKO System Lead Scoring

Do You Qualify?: The Leads Test You Must Pass

The question of the day: are you finding your actual customers? Naturally, a question such as this should turn your mind towards your prospecting machine and your capabilities when it comes to harvesting leads and creating conversions with cold emails. If you’re ...

Are You Part of the Predictive Lead Gen Generation?

At some point in the life of your business, you have said to yourself, “Isn’t there a better way?!”Businesses with a mind for efficiency are more often greeted with success.  Striving to always perform, achieve, and grow value reaps huge ...
IKO-founders-image

New Funding, New Colleagues, New Offices!

  This is how IKO is moving into the new year. We were really excited to have officially announced last week our recent series A funding from Naxicap Partners, 3T Capital and Bpifrance. This is great news, since it will ...
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6 Pros & Cons to B2B Trade Shows

  Maybe it’s our new, happening location, or perhaps it's the addition of couches and bar-style tables to our offices. Whatever the reason, the topic of events seems to be top of mind for everyone at IKO right now - ...